Welcome to Flairbox, a Q&A with co-founders Elliot and Rob
Updated: May 28
Q: How did Flairbox come about?
A: We are two actors, and have been best friends since we were 14, after meeting at an acting class in London. We both studied at drama school and have worked both in front of and behind the lens for the past 10 years. Back in August 2019, Elliot had a lightbulb moment as we were stepping out of a gym class in London - 'As actors, why is there not a platform where you can simply perform? An online stage where you can put up as many videos of you acting as you like, for the world - and more importantly for Industry Professionals - to see. Then, if a Casting Director or Producer likes your work, they can easily get in touch'. Since then, we've been working tirelessly to create a platform and a community that does just this, and we're nearly ready for you to be a part of it too!
Q: What is your mission? What do you want Flairbox to achieve?
A: In short, we want to level the playing field. We want undiscovered actors to have a chance. We firmly believe that if you are good enough, you should have the opportunity to be seen by Industry professionals - Casting Directors, Producers and Agents - no matter who you are or where you are from.
Furthermore, we want Flairbox to be a positive environment for actors, full of support, guidance and like minded people that recognise, encourage and applaud each other's performances.
Q: Who is Flairbox directed at?
A: Actors, Casting Directors, Agents, Producers. No matter how early or late in your career you are.
Q: What makes Flairbox different to other casting platforms?
A: Firstly, we're not just a casting platform, we're a digital stage on which to perform and be recognised by your peers and Industry Professionals.
We have no barrier to entry, if you think you are good enough to perform, this platform is for you. There are no graduate requirements, and no minimum professional credits to be on the platform. This is the beauty of Flairbox - if you are good enough, you will be seen.
We change the focus from headshots and CV's to a wide range of videos of an actor performing. This supports our belief that you should be judged on your performances, not who you know or what you've been in.
Finally, we use an algorithm to sort actors by ability alone - if you're posting videos, that display your brilliance, you will be seen by Industry Professionals.
Q: How does the algorithm work?
A: Flairbox uses AI (Artificial Intelligence) to power our 'Intelligent Casting' tool. The algorithm uses a wide range of fair and unbiased metrics that are largely based on Industry Professional interaction with an actor's videos. So, if an actor is regularly being put on an Industry Professional's shortlist, favourites list, or simply being watched and clapped (liked) by Industry Professionals, the actor will go higher up the feed for other Industry Professional's searches.
Q: Who are you working with already?
A: We have several Casting Directors ready to find brilliant actors like you on the platform once we go live, including Aisha Bywaters (Black Mirror, Peaky Blinders); Heather Basten (The Lighthouse, The End of The F*cking World); Manuel Puro (Moon, Hellboy); Sophie Pearson (JoJo Rabbit, The King); and Rob Kelly (Pandora, Bulletproof). We're also working with United Agents, one of the world's leading talent agencies; National Youth Theatre; and several production companies - so get your acting footage together, we've got one hell of an audience waiting for you!
Q: Finally, could you describe each other in a sentence?
A (Elliot): Rob is one hell of a hard worker, and life and soul of the party, but don't be fooled, he'll be sure to make you the gag of his jokes!
A (Rob): Elliot is more passionate about TV and Film than anyone I know, he's an incredibly supportive person, and also the gag of most of my jokes...
Elliot and Rob, Co-Founders